← All services

Brand Strategy
& Identity

We are a branding agency in Istanbul. We build brands that mean something, from positioning and voice to visual identity that makes people stop scrolling. Every engagement starts with the hard questions about who you are and who you're for, and ends with a brand the whole team can rally behind.

What's inside

Brand identity
people remember.

Who it's for

Made for
brands in motion.

Branding is the work of deciding what you stand for, then making it visible everywhere at once. It matters most at the moments a business changes: when it starts, when it grows, and when it reaches new markets.

New businesses

Founders who need a name check, logo, colours and a voice from day one, so the first customers meet a brand that already looks established.

Growing companies

Businesses that have outgrown a quick early logo and now need an identity that matches the size of their ambition, without losing the trust they have built.

Brands going abroad

Companies selling beyond Turkey that need one consistent brand in Turkish and English, from the website to packaging and trade fair stands.

How we work

From questions
to a brand book.

  1. Discovery

    A workshop with your team, a look at your customers and a review of competitors. We find out what makes you different before anything is drawn.

  2. Strategy

    Positioning, audience, key messages and tone of voice, written down in a short strategy you approve before design begins.

  3. Identity design

    Logo concepts, colour, type and image style, tested on real things like your website, social posts, signage and packaging.

  4. Guidelines and launch

    A brand book, ready-to-use templates and every file your printers and developers need, plus help rolling the new brand out.

Questions

Branding,
answered.

How much does a brand identity cost?

It depends on the scope. A logo refresh is a much smaller job than full strategy, identity and guidelines. After a free call we send a fixed quote for the exact deliverables, so there are no surprises.

How long does a branding project take?

A logo and visual identity usually takes four to eight weeks. A full project with strategy, identity and guidelines usually takes eight to twelve weeks, depending on how quickly decisions are made on your side.

What do I receive at the end?

Your logo in every format you need, the colour palette, fonts, image style, a brand guidelines document and templates for things like social posts, presentations and business cards.

Do I own the logo and the rights to it?

Yes. Once the project is paid, the full rights to the final logo and identity are yours, and you get all the source files.

Can you refresh my brand instead of starting over?

Often that is the smarter choice. If your name and logo already have recognition, we can modernise them and build a clearer system around them, rather than throwing that value away.

Can you also design our website?

Yes. Websites and landing pages are part of what we do, so the new identity can go straight onto a site built to turn visitors into customers.

More services

Let's build
yours.

Start a project →